13-jun 09:00 GMT-5 – 14-jun 19:00 GMT-5
Ciudad de México,
Av Carlos Lazo 100, Santa Fe, La Loma, Álvaro Obregón, 01389 Ciudad de México, CDMX, México

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The Global Information Technology Management Association (GITMA) is an organization that offers unique opportunities for researchers and IT professionals from around the world to network and exchange ideas. Since its inception 22 years ago, GITMA has held 22 conferences in America, Europe, and Asia on a range of topics relevant to the rapidly evolving global technology industry, such as AI, Cloud Computing, Data Analytics, Blockchain, Digital Transformation, and other categories. More than 63 Universities in 15 countries across 3 continents are represented each year in the annual conference.

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Venue: Salón de Congresos, Tec de Monterrey Campus Santa Fe

Monday, June 13th 
9:00 - 19:30

8:30 - Registration

9:20 - Opening Remarks

9:50 - The World IT Project

Prashant Palvia, Ph.D.

10:45 -Using Artificial Intelligence to Improve Customer Experience (NDS Cognitive Labs)

Gustavo Parés, CEO at NDS Cognitive Labs

11:50 - Talking with Lourdes Muñíz, CIO at Grupo Kaluz

Lourdes Muñíz, CIO at Grupo Kaluz

12:45 - Panel with CIOs: Adoption of Digital Transformation in Mexico (HSBC, Siemens Energy)

- Rodrigo Castillo CIO at HSBC
- Jesús Suárez CIO at Siemens Energy


14:40 - The Future of Artificial Intelligence (Google)

David Ruíz, Data, Analytics & AI Practice Leader at Google


15:35 - Blockchain: Technological Disruption beyond Cryptocurrencies (IBM)

Baltazar Rodriguez, Senior Architect & Blockchain Engagement Leader at IBM

16:30 - Digital Transformation Acceleration Factors with Process Mining and Execution Management System (Celonis).

Gerardo Hernández, Customer Value Manager para Latinoamérica en Celonis

17:25 - Talking with Elvira Sánchez, Vice President CIO, CISO, Digital & Data Protection Officer at DHL Express

Elvira Sánchez, Vice President CIO, CISO, Digital & Data Protection Officer at DHL Express

Workshop: Google Cloud Platform

18:20 - 19:20

Nisim Jonathan Hurst, Arquitecto de Google Cloud Platform en NDS Cognitive Labs

Tuesday, June 14th
9:00 - 19:30

8:30 - Registration

9:20 - Cybersecurity: Challenges and Opportunities (Including a visit Tec de Monterrey's Cybersecurity Center)

Jorge Rodríguez, Ph.D.

11:10 - The Future of Edge Computing (Intel)

Rick Lisa, VP of Business Development for North America at Intel Corporation

12:00 - Panel: From Silicon Valley to LATAM: The FinTech Revolution

- Miguel Casillas, Fundador de SV Links

- Mario Hernández, Director General de Finvero

- José Antonio Quesada, Consultor en MAAT

13:10 - Multitrack Sessions

See papers and authors' information below.

13:10 - Workshop: The Future of Data-Driven Management: Introduction to Process Mining (2h)

Elsa Welshofer - North America Academic Alliance Team Lead and Eugenio Hernandez Gomez - Academic Alliance Manager - Iberia and LATAM

15:25 - Real-Life AI Projects - Challenges and Learnings (Microsoft)

Francisco Corona, CTO Azure Infrastructure for LATAM at Microsoft

16:20 - The "STEM" Talent Shortage (Minsait, Indra)

José Rodrigo Mendoza Martínez, Head de Operaciones Digitales Latam en Indra-Minsait

17:10 - Looking into the Future: Quantum Computing, (Dialogue between IBM & Tec)

José Luis Rodríguez & Salvador Venegas, Ph.D.

Workshop: Amazon Alexa

18:30 - 19:30

Rubén Raya, .Net DevOps en NDS Cognitive Labs


Closing Cocktail


* Subject to change without notice

THE GITMA 2022 MULTITRACK SESSIONS (Tuesday 14th, 13:10)

​Room 1201:

  • Pupillary reactions as a tool to control the psychophysical state of workers by Oksana Isaeva, Marina Boronenko, Yuri Boronenko, Maria Kozhanova and Anton Kozhanov

  • Design perspectives in recommendation systems for the analysis of sustainable public policies by Edgar Valdés

  • Success factors of the blended learning environment as perceived by learners: toward a conceptual framework by Daniel Tomiuk, Philippe Desmarais, Michel Plaisent and Prosper Bernard. 

​Room 1202:

  • GIST Talk - Educational Innovation -Toward the design and test of a peer-assisted online learning platform by Alvin Chung Man Leung, Radhika Santhanam and De Liu

  • Promise of AutoML for Developing Countries: Challenges and Opportunities by Kailash Joshi and Vivek Singh

  • Research-in-Progress – A Framework of Organizational Barriers and Enablers for Successful DevSecOps by Tim Jacks

​Room 1203:

  • Fintech and Artificial Intelligence: challenges and opportunities in Mexico by Gustavo Parés

  • The Emerging Cloud Ecosystem: Innovative New Services and Business Models by Kimberlin Bailey, Chelsea Capelo, Phuong Dien, Mahesh Raisinghani and Ashwini Vijayan

  • Towards a design of E-Health systems to improving healthcare service delivery by Sheethal Tom and Tiko Iyamu


  • Employee Motivation in Public Sector Enterprise Systems Implementation by Narcyz Roztocki, Wojciech Strzelczyk and Heinz Roland Weistroffer

  • The impact of organization culture on information technology professionals by Osam Sato, Hiroshi Sasaki and Prashant Palvia

  • The Performance of conversational agents: a holistic examination by Abdul Kader Khan and Prashant Palvia


  • COVID-19 as a Catalyst for E-Government Services by Narcyz Roztocki, Wojciech Strzelczyk and Heinz Roland Weistroffer

  • Revisiting Information Security Threats and Practices in Small Businesses by Anne Powell, Cassandra Collier and Markus Nauroth

  • Can the system, information, and service quality impact employee learning, adaptability, and job satisfaction? by Zahid Zamir

Room 1301:

  • Workshop Proposal: Data Science Workshop: Using R and Free Public Data to Compare Teacher Professional Development in ICT across Mexico and USA by Max Marc

  • Panel Proposal: The Great Resignation: Fact or fiction? Implications for ICT educators by Max Marc

  • Teacher Professional Development in ICT: An Exploratory Data Analysis Comparing USA and Mexico by Max Marc

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The GITMA 2022 Conference Hotel

Haus Suites Santa Fe

Prolongación Reforma 1190
Santa Fe, 05349 Ciudad de México.

The conference hotel is Haus Suites Santa Fe, located In the beautiful and modern district of Santa Fe, in Mexico City.  The hotel is located in one of the most iconic places and streets in Mexico City; Avenida Santa Fe, which is famous for its big and modern buildings and beautiful park called La Mexicana.

Some amenities and places of interest near the hotel are:

  • Starbucks Coffee Shop across the street

  • A restaurant, convenience store, ATM, and a spa within the hotel building

  • 20+ restaurants within easy walking distance

  • Easy walking distance to one of the most iconic parks in the city: La Mexicana

  • Free breakfast

  • Free WiFi


Transportation from the hotel to the venue and from the venue to the hotel will be provided.


Link to book your room at Haus Suites: HERE

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The Venue - Tec de Monterrey

Tec de Monterrey, Campus Santa Fe

Av Carlos Lazo 100, Santa Fe, La Loma, Álvaro Obregón, 01389 Ciudad de México

The Annual Conference of GITMA 2022 will be held in Tec de Monterrey Campus Santa Fe, located less than 5 minutes from the conference hotel Haus Suites.

Tecnológico de Monterrey is one of the best universities in Mexico, Santa Fe Campus is located on the western edge of Mexico City in the area of Santa Fe which is probably the fastest growing business district in Mexico. Today it counts with over 4,500 students enrolled in High School, Undergraduate, and Graduate Programs.


On the Campus you will find:

  • More than 1200 m2 cafeteria area, several “snacks” options

  • 2 libraries

  • Science and engineering labs

  • Computer labs

  • Free Parking

  • Soccer and basketball field, tennis, and volleyball

Join us for a Private Tour
around Mexico City

Haus Suites Santa Fe

Sunday 12th - 10:30am

The Annual Conference of GITMA 2022 international attendees will have a special tour on Sunday at 10:30 am, leaving from the conference hotel Haus Suites.

Join us on a private tour for international attendees to know the most iconic areas and museums in Mexico City. We will provide a private bus and guide in English for you.

We will leave from the conference hotel at 10:30 am and will go back around 6 pm. Please, confirm your assistance with our Logistics Leader Miguel Arzate at marzate@ndscognitivelabs.com

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About Mexico City

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Below are some facts about Mexico City that may be of interest to you to start preparing yourself for this amazing experience.


Our Last Experience in Mexico City

The Annual Conference of GITMA 2018 was hosted in Mexico City by Gustavo Parés, named this year the President of GITMA. The venue was Tec de Monterrey Campus Santa Fe and it included 12 Master Conferences, more than 30 research papers presented, 1 hackathon for students hosted by NDS Cognitive Labs, 1 touristic visit to the pyramids and special places in Mexico City, and more than 250 assistants. See some footage of the experience below.